Ines’ humorous campaign MUM'S LIFE™ explores the universal realities of becoming a parent. Using her trademark colour palette and clay figures, Ines finds fun in the relatable experience of postpartum - from body changes and brain fog to low energy.
While on maternity leave with her second child, Ines was musing on the unexpected changes that come from giving birth and having a newborn; the not always glamorous or tender moments that you aren’t necessarily prepared for. It was also at this time that she wanted to keep her hands busy, so naturally the two combined in her signature style to make this humorous, personal series that she hopes will be relatable to parents everywhere and shed some light on the postpartum experience.
